About me
My design philosophy centres on deeply understanding users’ motivations, challenges, and emotions to create solutions that truly resonate and provide meaningful experiences.
I follow a process that is highly adaptable, tailored to each project’s unique constraints, timelines, and goals. Embracing challenges, I find creative solutions while continuously refining my design craft with a product- and business-minded focus.
An iterative approach is central to my work, involving end users from the outset and gathering continuous feedback through qualitative research, data analysis, and hypothesis testing. I communicate these insights to stakeholders, involving them early and often to ensure alignment and collaboration.
I strive for the highest quality in every aspect of my work, from initial research to the final build. Close collaboration with product, research, data, and engineering teams ensures that solutions we build are user-centric and aligned with business objectives.
I follow a process that is highly adaptable, tailored to each project’s unique constraints, timelines, and goals. Embracing challenges, I find creative solutions while continuously refining my design craft with a product- and business-minded focus.
An iterative approach is central to my work, involving end users from the outset and gathering continuous feedback through qualitative research, data analysis, and hypothesis testing. I communicate these insights to stakeholders, involving them early and often to ensure alignment and collaboration.
I strive for the highest quality in every aspect of my work, from initial research to the final build. Close collaboration with product, research, data, and engineering teams ensures that solutions we build are user-centric and aligned with business objectives.
Technical
✦ Proficient in Figma, Sketch and Adobe XD
✦ Learning the ropes with Webflow, front end coding and animation
✦ Amplitude, Google Analytics & Workspace, Jira, Maze, Notion, UserTesting & more
✦ Learning the ropes with Webflow, front end coding and animation
✦ Amplitude, Google Analytics & Workspace, Jira, Maze, Notion, UserTesting & more
Fun facts about me
Co-founded a sustainable brand focused on linens & silks heritageblue.com
Frequent traveller, fashion enthusiast and a lover of good food and books
Economics graduate that has ventured into fashion before becoming a designer
Also, I was originally planning to be a professional dancer but here we are!
Let's create something together.
Say hello.
Open for a chat and a coffee.